Hypermotion: Schmitz Cargobull founds start-up

As Andreas Schmitz, Chairman of the Board of Schmitz Cargobull AG, announced at Hypermotion in Frankfurt, the new company is to commence its operational business in Berlin and Münster in the first quarter of 2018. "Through a hackathon, we are today, at the logistics and mobility trade fair Hypermotion in Frankfurt, inspiring IT experts for our start-up," explained Andreas Schmitz. The managing director of KUBIKx will be Karl-Heinz Neu, who has built up Schmitz Cargobull Telematics since 2005. Andreas Schmitz: "Digital solutions for controlling and monitoring global supply chains are becoming increasingly important, but also more complex." Vehicles, cargo, and infrastructure are interacting in a more closely networked manner. Comprehensive data management and artificial intelligence will increase the utilization of loading capacities. In this field, the "ideas workshop" KUBIKx will, as an independent company, agilely and flexibly develop innovative solutions for fleet management, transport, and logistics.

"We are not starting from scratch. We can build on experience in the fields of manufacturing (automation) and value-added services," said Andreas Schmitz. However, KUBIKx will not work exclusively for Schmitz Cargobull, but will create individual solutions for various customers independently of the trailer manufacturer. "The dynamism of the start-up is also intended to give our core business new impulses and additional momentum," says Andreas Schmitz.

In the medium term (in the first half of 2018), up to 15 employees are to identify new business models at KUBIKx and evaluate their market opportunities and potential. Schmitz: "Each of these business models must ultimately offer a clear added value for the customers."

Author: Torsten Buchholz