Hypermotion: Digital Edition is a great success

We were there in person: In the studio of Messe Frankfurt and on our screens: HUSS-VERLAG held several think tanks and forums at Hypermotion and Exchainge that were well attended and clicked on by virtual visitors.

Exhibitors and visitors took advantage of the digital offerings from Hypermotion and Formnext Connect to exchange ideas, network, and deepen their business relationships. Participants of Cleanzone (November 18-19) and SPS Connect (November 24-26) can also benefit from live streamings, real-time chats, speed networking, and AI-supported matchmaking.

New regulatory requirements due to the growing number of infections necessitated a last-minute switch of the fairs initially planned as hybrid formats to purely digital offerings. "The organizational and technical challenges were enormous, but thanks to our dedicated colleagues, we managed them in record time," says Martina Bergmann, Managing Director of Messe Frankfurt Medien und Service GmbH and Head of Digital Products & Web Solutions. "The new digital formats are a great opportunity to increase the reach of our event brands and generate new revenues. Additionally, we maximally support exhibitors and trade visitors in their individual lead generation. Our customers will also benefit from our digital offerings when we can host physical fairs again."

All presentations, sessions, and start-up pitches from Hypermotion are available as videos on demand until December 10, and the digital offerings of Formnext until December 31.

They can be found at:

https://messefrankfurt.digital/hypermotion/

and at

https://messefrankfurt.digital/formnext/

In 2021, the Hypermotion moves forward in the trade fair calendar to September 2021: It will then be held for the first time together with Automechanika Frankfurt - specifically, on the first three days from September 14 to 16, 2021. This creates numerous synergies for participants of both events.

Next year, the Hypermotion will be held for the first time in parallel with Automechanika Frankfurt, the leading international trade fair for the automotive aftermarket. This will take place on the first three event days from September 14 to 16, while Automechanika will be open to visitors from September 14 to 18. The megatrends of digitalization, disruption, and decarbonization, which are the main themes of Hypermotion, are also making inroads into the automotive aftermarket. Additionally, the topic of intermodality is becoming increasingly important for the supplier and parts industry, as well as for trade and workshop services. Michael Johannes, Head of the Mobility & Logistics Business Unit at Messe Frankfurt, explains:

"We want to bring together participants from both events - from the automotive, mobility, and logistics sectors - that are driving the mobility of tomorrow. I see great development potential for our platform and our customers especially in future topics such as electromobility, hydrogen, and synthetic fuels."

What does this mean?

Trade fairs will also utilize synergies - and although the IAA has moved to Munich, Frankfurt remains loyal to the theme of "automotive." There are plenty of thematic overlaps between Auto Mechanika and Hypermotion: The organizer sees these particularly in areas such as fleet management, product development, mobility services, and IT- and software-based services. The topic of supply chain management, which is a focal point at Hypermotion within the framework of the conference, also offers interesting interfaces and points of connection, especially for exhibitors of Automechanika.