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Branchenguide
Happy birthday Topolino, happy birthday Mickey Mouse!
Actually, Micky was supposed to host the 95th celebration on 18.11., but due to organizational reasons, it had to be postponed a bit. Fiat had indeed prepared several "gifts" and is honoring Disney on the roof of its former factory.
The atmosphere was relaxed and calm before the veils were lifted, respectively the "mice" rolled out: Fiat celebrates the 100th anniversary of Disney with five theme-based versions of the new Topolino, all dedicated to Mickey Mouse. Olivier François, CEO of FIAT and Global Stellantis CMO, commented:
"The stories of FIAT and Disney are intertwined, as both Disney and Lingotto celebrate their 100th anniversaries. And both Topolinos – Mickey Mouse and the very first Fiat 500 – have been inspiring art, street art, and fashion for decades."
Topolino is a very big name in Italy
He proudly added:
"We have much more in common than just a name: DNA, authenticity, the importance of bringing simplicity, warmth, and joy to people. The value of enabling people to see the world and the future with a smile and optimism, the way to connect with a younger audience. The new Fiat Topolino will contribute to this by offering people 'smiling' electric mobility. Today, I am proud to present our tribute to Disney with five special Topolino customizations, all inspired by the iconic Disney character that gave our Topolino its nickname back in the 1930s."
Daniel Frigo, Country Manager of The Walt Disney Company Italy & Turkey and Head of Studio Italy, was invited by Walt Disney. He was also delighted:
"At Disney, we are incredibly proud to be part of the culture and amazing creativity of Italy. This love for Italy has inspired us to build a relationship based on respect and trust with both Italians and Fiat. We are truly honored to celebrate our 100th anniversary with this magical moment, which once again unites Fiat and Topolino (in this case Mickey Mouse, Ed. note) in the spirit of creativity and friendship."
And long before the 100th anniversary, we were told, they had already put their heads together for this almost 300th anniversary and thought about how to celebrate it appropriately. A traditional car meeting of the old Topolinos seemed too short-sighted. A project emerged where two design teams with different expertise had fun together to create something that would touch people's hearts and turn "the mouse" into a muse. They created five uniquely designed Topolinis of the new series, colorful and comic-like like Mickey Mouse.
These unique Fiat Topolinos represent a journey through time and art: from the pre-war period, when both "Topolinos" were born from Fiat and Walt Disney, until today. With the aim of creating something iconic that could bring together two "mouse-stars." To further celebrate Mickey and the Fiat Topolino, an exhibition of these 5 unique pieces will be set up in collaboration with the Pinacoteca Agnelli in the North Ramp area of the Lingotto building. Visitors to the shopping center can stroll along the ramp and admire the five specially designed Fiat Topolinos as they reach La Pista 500.
Design: Four plus one – four times Fiat, one time Disney
Inspired by Disney creatives, Fiat Centro Stile gave the four Fiat Topolinos a second skin that allows them to express every aspect of the world of Topolino. Additionally, the fifth was designed in collaboration with Disney artist Cavazzano. In addition to Cavazzano's festive design, the other four Topolinos – artworks – are rooted in their own atmosphere and artistic style.
Different stylistic directions are picked up on the cars
These moods revolve around four themes: historical, modern, street art, and abstract. The story begins with the historical theme, paying tribute to the Fiat Topolino. It is literally inspired by the graphics of Disney's first short film "Steamboat Willie," which still has many fans and not only came with synchronized sound in the world of animation but was also immortalized as an exhibit at MoMA in New York.
The Fiat Topolino, inspired by modern art, uses a texture with Mickey's initials as a second skin to convey a sense of "positive energy" and – now it gets truly epically Italian – "to celebrate the shared forward-looking vision of Fiat and Disney in a bright, colorful, and optimistic way." They couldn't have gone smaller.
One way or another, the abstract painting pays homage to another aspect of Disney's creativity and the way they renew classic stylistic features through abstract graphic elements and symbols. It gives things a very strong visual impact but also a sense of elegance.
Finally, the street art creativity includes graffiti references that honor Mickey Mouse with an urban twist, while also promoting the cheerful urban mobility that inspired the last artwork.
They have an idea of how Fiat Topolino special models could be developed
We could have imagined a Disney special collector series or that Minnie Mouse might one day drive a Fiat Topolino in a comic, but no one wanted to make a binding statement – a pity, really, as both mice have cult potential – not only for their 100th and 95th birthdays respectively. We shake Mickey's hand and congratulate them once more before we take the elevator back down and arrive on the street of everyday life with dented Puntos and Fiorinos.
What does it mean?
Great idea to push the Topolino: The Disney and Fiat anniversary celebrations in Lingotto were a joint effort to honor iconic figures – in this case, mice – both small in stature but with great appeal. Happy birthday Topolino!
Translated automatically from German.
Branchenguide
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