Hybride boomen wieder. Sind sie Brücke oder Bremse für die Transformation?
2 Ausgaben kostenlos
Im Probe-Abonnement erhalten Sie zwei Ausgaben unseres Fachmagazins kostenlos.
Meist gelesen
Aktueller Top Event
Branchenguide
GWM Wey: Distribution through Emil Frey after all
The automotive dealer Emil Frey Group and the Chinese conglomerate Great Wall Motor have announced the deepening of their collaboration, now also including the premium vehicle line GWM WEY. As of November 20, 2023, the Emil Frey Group has taken over the responsibility for the distribution of GWM WEY in the German market, thereby assuming full responsibility for the local market and brand development in Germany.
Emil Frey already distributes, among others, the GWM ORA vehicles from the Great Wall Motor conglomerate, thus expanding its portfolio of Chinese vehicles in its offerings. Actually, the distribution for both brands had already been announced in August. However, internal disagreements within GWM regarding the sales concept caused delays. The provider originally wanted to distribute the brand through an agency model. On the other hand, GWM Ora had started with Emil Frey as an importer in a selective dealership system.
With its premium plug-in hybrid SUVs, the Chinese manufacturer aims to set a new benchmark. The debut model, the GWM WEY 05, was awarded a five-star rating by Euro NCAP, achieving the best-in-class result for the 2022 test year. In addition, it is expected to offer an electric range of up to 158 kilometers according to WLTP, making it the plug-in hybrid vehicle with the longest range on the German market. At the beginning of next year, the GWM WEY 03, a compact premium SUV, is set to follow, also featuring a long-range plug-in hybrid drive and extensive equipment.
The O! Automobile GmbH within the Emil Frey Group is currently led by Johannes Brandenburger. Sales are to be conducted through a dealer network that will start with around 50 partners and will offer not only traditional vehicle sales but also extensive service and consulting packages, according to the promise.
Translated automatically from German.
Branchenguide
Elektromobilität , Newsletter Elektromobilität , IAA Mobility , SUVs und Geländewagen , Hybrid , Antriebsarten, Kraftstoffe und Emissionen , Oberklasse- und Sportwagen , Carsharing , Autonomes Fahren (Straßenverkehr) , Ladeinfrastruktur , Verkehrspolitik , Formel E , Brennstoffzellen , Fahrzeug-Vernetzung und -Kommunikation , Fahrzeuge & Fuhrpark , Automotive-Messen & Veranstaltungen , Pkw, Kompakt- und Mittelklasse , Minis und Kleinwagen , E-Auto-Datenbank, E-Mobilität-/Automotive-Newsletter, E-Auto-Tests
