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Germany, unified SUV country — especially with electric vehicles

The trend towards SUVs is unbroken. The share of SUVs in the overall market in 2024 is currently at 41 percent. And among electric vehicles, more than half of the customers even order SUVs and off-road vehicles.

Large, wide, strong, and expensive – more than half of electric vehicles in Germany are SUVs. Photo: Mercedes EQE. | Photo: Mercedes Benz
Large, wide, strong, and expensive – more than half of electric vehicles in Germany are SUVs. Photo: Mercedes EQE. | Photo: Mercedes Benz
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Johannes Reichel
von Thomas Kanzler

Germany, a unified SUV-land, loosely inspired by the fourth line of the East German anthem: "Germany, united Fatherland" – the Sport Utility Vehicle as the most popular vehicle category is something both East and West agree on. And the trend towards SUVs is continuing even with electric cars. Data from the German Federal Motor Transport Authority show that in the first eight months of 2024, 51 percent of newly registered electric vehicles were SUVs. Including off-road vehicles, which are often classified as SUVs, this percentage rises to 55 percent. This development is part of a broader trend: SUVs and off-road vehicles account for around 41 percent of new registrations across the entire German car market.

SUVs dominate the electric car market

The popularity of electric SUVs has been steadily increasing for several years. While the share of these vehicles in new electric car registrations was 42 percent in 2022, it rose to 48 percent in 2023 and has now reached the 50 percent mark in 2024. In comparison, small and compact cars together account for about 26 percent of new electric car registrations.

Industry expert Ferdinand Dudenhöffer sees the general popularity of SUVs as the main factor for their success in the electric car market. Additionally, the design of SUVs, particularly the higher vehicle floor, offers practical advantages for electric vehicles. The additional space is used to accommodate the large batteries necessary for electromobility. From an economic perspective, car manufacturers are also well-advised to offer new models in the popular SUV form, as these meet greater demand.

Environmental Organizations Criticize the Trend

Environmentalists are critical of the growing market share of electric SUVs. Marion Tiemann, a traffic expert at Greenpeace, sees the increasing prevalence of these vehicles as a problematic development. She describes the focus of automakers on electric SUVs as resource-wasting and socially unjust. The production of large and heavy electric cars requires more raw materials, which worsens the environmental footprint of these vehicles. Additionally, electric SUVs, due to their size and high price, are often accessible only to wealthier consumer segments.

Tiemann therefore calls for a rethinking in the automotive industry. Instead of continuing to rely on large and expensive electric SUVs, manufacturers should offer affordable electric vehicles for the broader public. Small, resource-efficient electric cars, in particular, could accelerate the transition to environmentally friendly mobility. This would not only reduce the ecological footprint but also make access to electric vehicles possible for a larger population group.

SUVs as a Guarantee of Success – But at What Cost?

The ongoing success of electric SUVs shows that they are firmly established in the market. Manufacturers are leveraging the demand for these models to boost their sales. However, criticism regarding the environmental footprint and high costs of these vehicles is growing louder. In the coming years, it will be crucial whether automakers diversify their model ranges and introduce more affordable and ecological alternatives to the market. Only this way can electromobility be anchored long-term across all societal strata.

Translated automatically from German.
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