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Geneva 2024: MG3 Hybrid and new electric car brand IM celebrate premiere

MG is also introducing a second brand in Europe: IM. This stands for Intelligent Mobility. Starting in 2025, the company aims to offer exclusively electrically powered vehicles in Europe.

In China, the IM L7 is already being delivered - as a powerful luxury sedan, and the L6 is brand new. | Photo: IM Motors
In China, the IM L7 is already being delivered - as a powerful luxury sedan, and the L6 is brand new. | Photo: IM Motors
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Gregor Soller

MG is also planning a second brand, as new, fresh brands are currently trendy in China. According to a press release, IM is meant to "showcase new technological perspectives and stand for an exceptional driving experience." IM Motors is an electric vehicle joint venture between the Chinese automotive manufacturer SAIC Motor and the Chinese technology companies Zhangjiang Hi-Tech and the Alibaba Group, which was founded in 2020.

It will be interesting to see what exactly this entails. In China, they currently offer three models: the SUVs LS6 and LS7 as well as the sedan L7. A yoke steering wheel and a 1120-watt system along with a huge glass roof already indicate the direction with the IM LS 7: into the premium segment, which is also emphasized by the dimensions of 5.05 meters in length, 3.06 meters in wheelbase, and two meters in width.
 

Premiere for the IM L6 Sedan 

In Geneva, the IM L6 will be presented to the public for the first time: a purely electric sedan that impresses with pioneering technology. At the European market launch in 2025, IM is placing a clear emphasis on sedans and SUVs. All IM models are particularly characterized by state-of-the-art electric drives, the use of advanced driver assistance systems, and intelligent and connected services.
 

IM L6 impresses with outstanding driving performance


The new all-electric IM L6 offers exceptional driving performance. It accelerates from 0 to 100 km/h in just under three seconds. Depending on the model variant – with lithium-ion or solid-state batteries – its estimated range is more than 600 or 800 kilometers, respectively.

 

In China, the similar L7 is specified with 3.87 seconds to 100 km/h and 425 kW of power. More detailed information is likely to follow, especially since the press release photo shows the IM L7…
 

The new MG3 Hybrid Plus and the IM L6 will be presented at the Geneva Motor Show on Monday, February 26, at 10:30 AM CET at booth number 4251 in Hall 4.

What does this mean?

MG is expanding its program with the new entry-level model MG3 and plans to introduce it via MG IM. The MG 3 will make its way as an affordable hybrid, but IM will compete more with the German premiums and might have a harder time there.   

Translated automatically from German.
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