Geneva 2024: Lucid unveils the Gravity SUV and additional Air variants
Lucid continues to expand: alongside new models, the company is showcasing enhanced service offerings and an updated portfolio of its Air model lineup in Geneva, as they aim (and need) to grow further in Europe. So far, Lucid is only present in four key European markets: Germany, Switzerland, the Netherlands, and Norway. In these countries, the brand has established six Lucid stores, known as Lucid Studios.
More locations and a denser service network
For 2024, Lucid plans to open four additional studios in Germany: Berlin, Frankfurt, Hamburg, and Stuttgart. Additionally, Lucid Motors intends to significantly expand the European service network, both with permanent locations and mobile solutions.
New efficient base model: The Lucid Air Pure RWD
After launching the comparatively expensive Air, they have now introduced a new, highly efficient base model: The new entry-level model boasts an energy consumption of just 13.0 kWh/100 km according to WLTP, making it the leader in efficiency in its class—even though we are talking about a five-meter luxury sedan here. With a maximum power of up to 442 hp, the Air Pure RWD accelerates to 100 km/h in 4.7 seconds and offers a range of up to 747 kilometers, with a real-world range of around 500 kilometers. With a base price of 85,000 euros, the Air Pure RWD is the new entry-level model.
New top model in the Air series: The Air Sapphire
At the other end of the Air lineup is the Sapphire: three motors provide 1,251 hp, propelling it to 100 km/h in around two seconds. The top speed is electronically limited to 330 km/h. The expected WLTP range, if not driven to the limit, is over 700 kilometers, with a real-world range of around 500 kilometers, give or take. It also features four driving modes, carbon-ceramic brakes, a special aerodynamics package, and a race-track-tuned suspension. The starting price is 250,000 euros.
Additionally, Lucid has updated the Air lineup portfolio this year, offering new features. These include a wider selection of interior and exterior colors, including the popular Stealth Look, now available at a lower price. Moreover, the exterior color Fathom Blue is now available for the Air Touring and Air Grand Touring models, in addition to the Air Pure variant.
Second model series with seven seats and a large trunk: The Lucid Gravity
Lucid is complementing the Air with the Gravity: capable of accelerating to 100 km/h in less than 3.5 seconds, it has a projected WLTP range of over 700 kilometers (real-world range of around 500 kilometers) and a maximum power of more than 800 hp. According to the press release, this is made possible by the latest version of Lucid's dual motor. Based on a brand-new SUV platform, the Gravity offers ample space for seven adults and their luggage in a comfortable interior. Contributing to this is the floating 34-inch screen with a 6K display. Production of the Gravity is set to begin at the end of 2024.
Simpler Start: Wallbox and Maintenance Service Included
Lucid has not only expanded the Air model range but will also offer new services to customers: When purchasing a Lucid Air, a Wallbox Pulsar Max charging station (22 kW) is included for convenient at-home charging. Additionally, a maintenance service for two years (or 40,000 km) is included, providing extra security and complementing Lucid's comprehensive new car warranty.
What does this mean?
Lucid is stepping up: both in models and in service. This could be particularly relevant for fleet managers: While the air gets thin beyond 60,000 euros, it gets even thinner at 85,000 euros. Those who can still order in this range need an efficient car as well as efficient service that is not several kilometers away.
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