Geely and Baidu present new brand "JI YUE"
Geely establishes another premium subsidiary, this time with Baidu. Its primary goal is to offer an “intelligent automotive experience.” JI YUE will not only oversee the distribution, services, and marketing for the 01 but also build and develop its own charging network in China to meet the consumer demand for intelligent electric vehicles.
The flagship and first model “JI YUE 01” aims to redefine the concept of intelligent mobility and cater to the preferences of tech-savvy consumers in China for autonomous mobility solutions. The emphasis is on leveraging technology. Visually, it is a well-made compact CUV in the mid-range segment, although its design is somewhat nondescript. It’s something you might also expect from Xpeng.
The market debut of the JI YUE 01 is set for the fourth quarter of 2023. The vehicle benefits from Geely Holding's recognized expertise in automotive manufacturing, including the Sustainable Experience Architecture (SEA) and an established supply chain, as well as Baidu’s innovative and industry-leading artificial intelligence technologies, including “advanced intelligent interiors” and autonomous driving.
Details about the new model have not yet been released, and it remains unclear whether the joint venture with this difficult-to-pronounce brand for Europeans also aims for export.
What does that mean?
Visually, the Ji Yue debut is far less spectacular than the grand announcement suggests: It stands on the proven Geely-SEA platform but is expected to set new standards in terms of autonomous driving and infotainment. And, like Tesla, score points with its "own charging infrastructure." We shall see…
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