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Future Bicycle Policy Forum: Utilizing the Potential for Traffic Transformation
More than a hundred representatives from politics and business discussed the challenges and opportunities of transforming the German mobility economy at the policy forum of the Zukunft Fahrrad association. Speakers included Uta Pfeiffer from the BDI, JobRad founder Ulrich Prediger, Sarah Holczer from the German SHIMANO importer Paul Lange, and Raymond Gense from the board of Cycling Industries Europe, the European partner association of Zukunft Fahrrad. Science journalist and cabaret artist Eckart von Hirschhausen contributed a digital keynote. It was noted that in the three core areas of industry, trade, and services, around 63,000 people are employed in the bicycle economy, generating an annual turnover of 28 billion euros. The growth rates in the past three years have been particularly impressive: 30 percent more jobs and 70 percent more value creation, and the potential is far from being exhausted.
Location with a transformation-driving tradition
The bicycle was invented in Germany over 200 years ago, and to this day, the German bicycle economy is a global leader in innovations and the European lead market for electromobility. At the same time, the industry is characterized by medium-sized businesses with regionally rooted companies that invest locally, create jobs, and generate value. However, after years of strong growth, the industry is currently facing major challenges, according to those responsible.
"The bicycle economy is a future industry and just as essential for the transformation of the mobility economy in Germany as the modern bicycle is for a sustainable traffic transition. What is urgently needed now is a forward-looking strategy developed jointly with the industry by the federal government for the development and strengthening of the bicycle economy in Germany and the EU," explained Ulrich Prediger, Chairman of Zukunft Fahrrad.
For example, there is great potential for so-called "re- and nearshoring," that is, the relocation of production sites for bicycles and components to Europe, which creates jobs and makes Germany and Europe more independent, as argued. The EU and other European states, such as France or the Netherlands, have already set out in this direction and launched broad-based funding programs.
Skilled Worker Shortage in the Bike Industry
Keywords: employment. The bicycle industry is also affected by the shortage of skilled workers at all levels and in all areas. Thus, a comprehensive strategy to secure skilled labor is urgently needed, say the responsible parties. This includes strengthening the dual training system, promoting retraining from other sectors, and reducing bureaucratic hurdles for immigration and integration into the German labor market. Bicycles must be consistently considered across all relevant policy areas—from promoting electromobility to tax law, transforming procurement law, and corporate mobility management. Together with the Federation of German Industries (BDI), Zukunft Fahrrad is advocating for simplified tax regulations for a mobility budget.
“To promote the environmentally friendly mobility of the workforce, a mobility budget as a voluntary benefit alongside the company car is appropriate, which also increases an employer's attractiveness. There is still some room for action for policymakers to improve the framework conditions for such offers," explained BDI department head Uta Pfeiffer.
According to industry stakeholders, modern bicycles in all their innovative forms—from compact folding bikes to e-cargo bikes, as leased company bikes, in subscription or sharing systems, and in private and commercial use—are essential for a comprehensive and forward-looking transformation of mobility. They lament that, so far, the bicycle's significant economic potential has found little correspondence in German economic policy. They view the inclusion of the bicycle economy in the industrial strategy of the BMWK, analogous to the EU Commission's "Mobility Transition Pathway," as a good sign and a necessary next step.
Translated automatically from German.
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