Ford launches car subscription with Fleetpool

Ford and the Fleetpool Group from Cologne, together with participating dealers, have launched a special car subscription offer. The subscription starts immediately with ready-configured vehicles from the Ford Focus, Fiesta, Puma, and Kuga model series, as well as the all-electric Mustang Mach-E. The contract duration is always one year, with possible mileages ranging between 10,000 and 30,000 kilometers. Without a down payment or final installment, the subscription monthly rates, as an all-inclusive offer, also cover car tax and comprehensive insurance, all due maintenance and inspection intervals, as well as registration costs and broadcasting fees. Seasonal tires are also included in the flat rate. The customer only incurs additional expenses for fuel or electricity and operating materials such as engine oil, AdBlue, or coolant, as the manufacturer advertises. This is intended to provide cost transparency.

After the end of the subscription and the return of the vehicle, there is the option for another subscription offer. The fully digital booking via the webshop is complemented by the "analog" delivery and return of the vehicles through Ford dealers, who are also available as contact points for upcoming service or repair measures and are meant to be the "face to the customer."

“Through the cooperation with Fleetpool, Ford's trading partners now have a pioneering mobility offering available, which appeals to new, young customer groups and actively helps shape the dynamic car subscription market. With this innovative sales channel addressing the zeitgeist 'use instead of own,' we strengthen our brand and keep subscribers within the Ford universe throughout the entire contract period,” advertises Stefan Wieber, Sales Director Passenger Cars of Ford Werke GmbH.