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Film company sues Tesla and Musk after robotaxi show with Blade Runner fake
Elon Musk's obsession with including a reference to the film "Blade Runner 2049" in Tesla's robotaxi presentation has a legal aftermath. The production company Alcon Entertainment sued Tesla, Musk, and the Hollywood studio Warner Bros., where the presentation took place. In the 2017 "Blade Runner" sequel, an apocalyptic world with an environmental disaster and the collapse of civilization is depicted. At the same time, it features an autonomous vehicle with artificial intelligence.
Alleged AI Imitation Instead of Original
Musk said at the event that he loved the film - but it was not the future he wanted to live in. An image was shown, depicting a man in a long coat looking at a sandstorm. Behind him is a skyline with skyscrapers against an orange sky. Alcon saw this as a deliberate attempt to create a connection in viewers' minds to a similar image from the film - the use of which the production company had rejected.
Alcon is the rights holder, while Warner Bros. distributed "Blade Runner 2049." According to the film company, Tesla only asked a few hours before the event if they could use the well-known image in the presentation. Alcon declined, says the lawsuit.
Film company wants nothing to do with Musk
As a reason, Alcon points to Musk's political activities and his behavior, "which sometimes drifts into hate speech." They do not want to be associated with the tech billionaire, nor with any of his companies. However, this has now occurred because a similar image for Musk's presentation was generated using AI software. Initially, there was no response from Tesla to the lawsuit.
The film company argues that the unauthorized association with Musk harms the business and is seeking an injunction and compensation.
At the event about ten days ago, Musk showcased a self-driving electric car intended to transport passengers without a human at the wheel. Tesla plans to start production in 2026, and for private buyers, the car is expected to cost less than $30,000. Musk has been promising autonomous vehicles for more than eight years.
Translated automatically from German.
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