Fiat is the best-selling Stellantis brand so far in 2023.

Olivier François, Fiat CEO and Global CMO of Stellantis, breathes a sigh of relief: After the "hardcore niche brand" Jeep once again emerged as the group's top-selling brand, Fiat has reclaimed this crown. He explains:

“In the past two years, Fiat has developed remarkably within the Stellantis group. We have made Fiat more profitable and more internationally positioned than ever before. Even in the first half of 2023, Fiat once again confirmed this global success and significantly contributed to the excellent results of the Stellantis group. With 645,000 units sold, Fiat was the strongest of all Stellantis brands from January to June.”

According to François, the increase amounts to ten percent compared to the same period last year. Fiat leads in the three important countries of Brazil, Italy, and Turkey, thereby dominating three different economic regions. The brand sold more than 50 percent of its total volume outside of Europe, which is quite unique in the European automotive industry. However, it should be noted that Turkey is considered part of Asia where the Tipo is marketed as a "locally assembled car,” and Brazil is the largest market in South America. Here though, VW, GM with Chevrolet, and the Asian brands have increased ambitions.

Fiat heavily relies on the success of the 500e - which is performing very well

Additionally positive: The Italy-manufactured Fiat 500 Electric is the number 1 among the 100 percent electrically driven city cars across Europe. With the Fiat Topolino and the Fiat 600e, the first new models based on Stellantis group’s electric platforms, Fiat aims to take on a stronger role in the transition to electromobility in the future. François hopes:

“Thanks to the synergies and opportunities within the Stellantis group, Fiat will once again become a market leader, a benchmark for others, and a genuine love brand in the next three years.”

The success in the first half of 2023 is also due to a balanced geographic presence. According to their own statements, Fiat has thus become more resilient to market developments. The Italian brand is the market leader in South America by a large margin with a share of 14.1 percent, and with a share of 22.0 percent it is the best-selling brand in Brazil, the largest market on the continent and also the most important sales market for Fiat outside of Europe. The Fiat Strada is the best-selling light commercial vehicle in Brazil and ranks number 2 across all segments. What is often overlooked here: in North America, the 500e faces difficulties, and in Asia, the brand operates very discreetly outside of Turkey. In Australia, they are currently only present with the 500, 500e (both including Abarth), and the Ducato, and they are not present at all in the South Korean market, which is very strong for European premium brands.

In Europe, the brand is traditionally a leader in the city car segment: Fiat sold a total of 271,800 vehicles here in the first six months of 2023. In its home country Italy, FIAT is the market leader across all segments with a share of 12.8 percent. The Fiat Panda is the best-selling model in Italy. The Fiat 500 Electric is not only the best-selling battery electric vehicle (BEV) of the Stellantis Group. Across Europe, the Fiat 500 Electric also leads its segment and ranks among the top 5 of all electric vehicles in terms of sales figures in Germany, Italy, France, and Spain.

Fiat also reported great successes in the Middle East/Africa (MEA) region. The brand is number 1 in Turkey with a market share of 18.2 percent. A significant contribution to this positive result was made by the Fiat Tipo, the overall best-selling vehicle in the country.