Fiat goes Tesla: To the dream car in three steps

Stellantis subsidiary Fiat has drastically simplified the sales of its models and introduced a new offer structure with a three-step model configuration. This works both online via the website and on-site at dealerships. According to the parameters of model, color, and the equipment packages STYLE, TECH, and COMFORT, each vehicle can still be quite individually tailored to taste and needs. The three packages are also freely combinable with each other, as their contents do not overlap, according to the provider. Additionally, all packages have the same price. For those who want it even simpler and have the corresponding finances, a fully equipped top version can be selected for all models. This all-inclusive variant offers the components of all three equipment packages plus additional content. For example, the top version of the currently best-selling electric car in Germany, the Fiat 500 Electric, is the "la Prima" by Bocelli variant.