Fiat 500 and 500e Number 1 in Germany: The Anti-SUV
The Fiat 500 sets a small counterpoint to the SUV trend: In October, more new Fiat 500s were registered in the Federal Republic than the domestic models that normally top this chart. Additionally, the Fiat 500 Electric took first place in the A/B segment for battery-electric vehicles (BEV). This is according to the monthly statistics of the Federal Motor Transport Authority (KBA). German customers registered 5,401 new Fiat 500s in October. This represents an increase of around 17 percent compared to the previous month. Overall, the FIAT brand recorded an increase in registrations of 9.9 percent in the first ten months compared to the same period in 2022.
“The fact that our iconic 500 takes the top position in Germany - the leading European car market - is a clear message that the brand’s focus - sustainable urban mobility for all - is perfectly aligned with the needs of our German customers,” said Olivier Francois, Fiat Brand CEO and Stellantis Global CMO.
It is not common for an import model to outperform all strong domestic competitors in the German market, according to Andreas Mayer, head of the Abarth, FIAT, and FIAT Professional brands in Germany. This success confirms the strategy of offering affordable mobility.
Translated automatically from German."The discerning German customers appreciate this strategy both for our electric vehicles and our combustion engine models. This upward trend will be further strengthened by the new Fiat 600 Electric, which has just had a successful market launch in Germany," Mayer continued.
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