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felyx: First successes and new leadership

The Dutch e-scooter sharing company aims to counter male dominance under new CEO Marjorie Simon and promote the vehicle as a car replacement. In Düsseldorf and Hamburg, user numbers are increasing. Survey: The scooters are often used for leisure activities, but frequently as a car alternative. 

Loves to roll: The new felyx CEO Marjorie Simon is a staunch advocate of micromobility and aims to further advance the service. | Photo: felyx
Loves to roll: The new felyx CEO Marjorie Simon is a staunch advocate of micromobility and aims to further advance the service. | Photo: felyx
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The Dutch e-scooter sharing service Felyx has appointed Marjorie Simon as the new General Manager, aiming to counteract the male dominance in the industry. Since 2017, consultant Simon has been involved in the development of digital products for the mobility sector. She now plans to develop innovative and efficient approaches for the sharing platform, drawing on her experiences at her previous employer Allianz Partners, where she has been Head of Product at the Connected Car@Allianz Automotive Innovation Center since 2017.

"Even before the shared mobility boom, I was fascinated by micro mobility. For the past 15 years, I have lived in major cities like Paris or Berlin and have always managed without a car. As early as 2012, even before kick scooters as a shared model came to Paris, I immediately began using them," the manager explains.

Simon has observed the industry's boom in recent years and is enthusiastic about the advantages of shared e-scooters, which are emission-free, noiseless, but also more efficient and convenient than kick scooters. She announced plans to launch new cities in Germany soon, following Berlin, Düsseldorf, and Hamburg, and to promote diversity in the male-dominated tech and mobility sector.

"In the startup scene, but especially in the tech and mobility sectors, unfortunately, less than 20 percent of leadership positions are held by women," explains Quinten Selhorst, CEO and co-founder of Felyx. 

The company started in 2017 as an Amsterdam-based startup offering e-scooter sharing in the capital. It is now active in various cities in the Netherlands and Belgium and is the market leader in the Benelux countries. This has saved over 1,117 tons of CO2 emissions. Last year, the company expanded to five more cities. With continued growth in the Benelux countries and Europe, the company aims to get closer to its overarching goal of establishing a compact, shared, and sustainable mode of transportation. Recent figures from Düsseldorf show that things are also looking up there. They already consider themselves the second most popular provider of rental scooters in Düsseldorf, and unlike the competition, they recorded a 50 percent increase in rides per e-scooter between July 25 and August 25.

Surveys: Leisure Use Dominates, Car Often Replaced

Additionally, a survey among felyx users confirms the positive effect on city traffic. "Almost every third ride with an e-scooter replaces a trip with one's own car," it concludes. 31 percent of respondents stated that without the scooter service, they would make their trips with their own car. Almost 20 percent also forego using car-sharing services, preferring instead the space-saving alternative in the form of felyx scooters. This is particularly significant as the green scooters are mostly used for leisure activities. The leading reasons are "trip with friends" and "shopping in the city." Nearly 80 percent of respondents say that riding the green e-scooters is fun, more than 65 percent have found that it saves time in Düsseldorf traffic, and over 60 percent of respondents are convinced of the flexibility.

In Hamburg, between July 24 and August 21, there was an increase of almost 25 percent in daily rides, even in bad weather. In the Hanseatic city, about half of the users utilize the scooters as an alternative to the car. In a representative survey among 985 Hamburg felyx users, 26 percent said they would have used their own car for the trip without the service. Another 30 percent would have used a car-sharing vehicle instead of an e-scooter, so here too, the service eases city traffic, the provider finds. Once again, "leisure rides" were dominant, and even along the Elbe, nearly 80 percent find that riding is fun. Another 58 percent have experienced that it saves time in Hamburg city traffic, and 56 percent of respondents are convinced of the flexibility.

 

Translated automatically from German.
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