FCA: First dealership exclusively for electric vehicles opened in Turin
Fiat Chrysler Automobiles (FCA) has opened its first dealership exclusively for electric and hybrid vehicles in Turin. The so-called e-Village is located in the "Green Pea" complex, an architectural project focused on environmental technology on the site of the former Fiat Lingotto factory in the northern Italian metropolis. "In this innovative facility, we can showcase the new face of mobility. And not just with automobiles, but also with heart, soul, and senses," enthuses Olivier François, President of Fiat and Chief Marketing Officer FCA.
The "e-Village" should be simple and understated, according to the FCA manager. Simplicity and understatement go "hand in hand with sustainability," following the rule 'less is more.' Additionally, he wants to "look beyond mobility" and present innovative solutions for purchasing, renting, shared use, payment systems, and new applications.
The "Green Pea" complex comprises five floors dedicated to changing the human relationship with energy, movement, living, clothing, and leisure. The area features clearly defined geometries and follows the guiding principle: zero impact on the environment. The three fundamental rules of sustainability are paramount: Reuse, Recycle, Reduce. The result is an innovative showcase for the mobility of the future. Many of the furnishings were created in collaboration with Stay Green, a designer and manufacturer of sustainable products "Made in Italy." The provider produces from recycled raw materials or reuses exhibition components previously used at automotive shows. A highlight is the large textile surfaces made from theBreath, a revolutionary material that can significantly reduce air pollution thanks to its absorbent properties. The main mobile attraction in the e-Village, however, is the new, fully electric Fiat 500, which will be displayed in the sedan and cabriolet body styles as well as the new 3+1 version.
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