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Euromaster: The trend continues towards all-season tires
The car service and tire expert Euromaster is observing a clear trend in the current winter season: More and more customers are opting to buy all-season tires, citing convenience as a primary reason. With all-season tires, seasonal tire changes are eliminated. "The share of our customers who choose all-season tires is currently over 30 percent, which is again around four percent higher than last year.
"Especially in the northern and western regions of Germany, where the weather conditions are less wintry, we see higher demand," explains Jürgen Walter, Managing Director of Euromaster Germany and Austria. "This trend shows that many drivers appreciate the comfort and flexibility of all-season tires."
A large portion of customers rely on premium brands and are willing to pay a higher price for high-quality products. "Our customers value quality and safety, and this is reflected in their choice of tire brands," says Jürgen Walter.
For the coming year, Euromaster anticipates a further increase in this trend. "We expect that the proportion of customers opting for all-season tires will rise to over 40 percent in the medium term. The market shows that all-season tires are increasingly becoming the preferred choice for many drivers, especially in regions with moderate weather conditions," forecasts Jürgen Walter. As an expert in car service and tire solutions, Euromaster is optimally positioned to continue advising customers on the choice of the right tires and to offer them the best possible service in the future.
Euromaster is a wholly-owned subsidiary of the Michelin Group, and with 2,500 service centers in 19 countries, regards itself as the leading European expert in tires and workshop services for cars, trucks, and commercial vehicles. The nationwide service network in Germany includes around 400 own branches and franchise operations, equipped with the latest technical standards. Customers of the Michelin subsidiary, based in Mannheim, include both private and business clients.
Translated automatically from German.
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