Eurobike 2025: More and More Alternatives to the Car

The 33rd edition of the world's leading trade fair for the bike and e-mobility industry, Eurobike, will take place from June 25 to 29, 2025, at the Frankfurt fairgrounds. The June date is earlier than the previous year, before the main holiday season, and perfectly timed in the week before the Tour de France. In parallel with the Eurobike Festival on the last weekend of June, the Main metropolis will host the Ironman European Championship. Alongside the nearly 70,000 international visitors to Eurobike, thousands more participants and guests of the triathlon mega-event are expected in the Rhine-Main area – a boon for the topic of cycling in the region and beyond.

Less mass, more class: fairnamic responds to changed market conditions

Although the bike industry worldwide continues to struggle with inventory surpluses and liquidity shortages, Eurobike is experiencing stronger than expected bookings seven months before the event. In particular, the exhibition segments of parts and accessories, boutique brands, trendsetting services, and international suppliers are more in focus in 2025 than before.

By focusing on innovations, new products, and new target group-specific activities and topics, the upcoming Eurobike is fully committed to the market trend reversal, stimulating desire and demand and bringing power brands and newcomers into the media spotlight.

Small manufacturers in focus

After a much-acclaimed premiere, the "Handmade Area" featuring custom and small-series manufacturers is attracting great attention. Additionally, the new "Adventure Area" brings the mega-trend of cycling and outdoor adventures to the center stage of the fair. With the "Festival only" option, exhibitors have the opportunity to present themselves exclusively to private audiences, i.e., the cyclists themselves, during the Eurobike weekend.

"While a number of industry participants face major challenges, cycling remains fully in trend as a sport and lifestyle and increasingly as an alternative to the car, with Eurobike as the driver of this development. Our diversity, scope of offerings, and staging for trade, community, media, and politics bring together the world's most important players in the bike and e-mobility industry at Eurobike 2025," says fairnamic CEO Stefan Reisinger, looking forward to the coming year.