Eurobike 2024: Trade Fair Sees Tailwind for Bicycles as a Means of Traffic Transformation

After recent turbulent months, the bicycle and e-mobility industry finds itself back in calmer waters and is looking to the coming years with optimism at the Frankfurt Summit. "In times of economic tension, stability is the new growth. This strengthens our position and lays a foundation for the future when the market picks up again," summarizes Stefan Reisinger, Managing Director of Eurobike organizer fairnamic GmbH, reflecting the positive mood at the trade show. Manuel Marsilio, Managing Director of the European industry association CONEBI, sees the sector at a turning point.

"Even if the economic figures are not satisfactory, we are experiencing a reset in the bicycle sector. The market will grow again, and there will be a flourishing future for bicycles," Marsilio said.

While the market is cautiously optimistic, the mood among the more than 1,800 exhibiting companies was extremely positive. They traveled from more than 60 countries to present their innovations in eight halls and a vast outdoor area covering 150,000 square meters.

"We are impressed - by the unbroken interest of people in bicycles themselves, by the commitment of our retailers, and by the positive overall mood of this trade show. Our trade fair presence is a clear commitment to Eurobike. As a leading trade fair, it sends a strong and confident signal for bicycle culture and the bike industry as a whole," says Sandra Wolf, Managing Partner of Riese & Müller.

Varied Product Topics Excite Trade Audience

Continuous development and refinement of technology and products are currently the focus for many manufacturers. In addition to the booming e-bike sector, the sporting success guarantee gravel bike, and corresponding parts, components, accessories, clothing, and services, the Ecomobility Experience Gallery attracted many interested parties from companies and municipalities looking to modernize their fleets with new electric vehicles.

To better address specific target groups, exhibitors were also presented in the exhibition areas of cargo bikes, start-ups, and sports & performance, complemented by a stage program specially designed for focal topics and trade fair tours to designated product highlights. For the first time, around 30 exhibitors presented themselves in the handmade segment with custom-made frames and particularly artistic accessories.

The trade audience – 35% from outside Europe and thus more international than ever – was enthusiastic about the third Frankfurt edition of Eurobike: 95% were satisfied with the achievement of their trade fair visit objectives.