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EasyPark starts transition - and with new leadership
Around nine months after the acquisition of the Park NOW group from BMW Group and Mercedes-Benz Mobility AG by the EasyPark Group, the transition for the first users in Germany has now begun. The goal is to make the service the most widely used parking app in Europe. Since June 1, 2021, the group with the brands Park NOW, ParkMobile, Park-line, and RingGo has been part of the EasyPark Group. The conversion of Park NOW services to the EasyPark app is now taking place in several steps.
Users are expected to benefit from various advantages such as easier app usability and greater geographical coverage for cross-border parking. The app can be used in a total of 2,200 European cities, including Denmark, Netherlands, Belgium, France, Switzerland, and Austria. In Germany, coverage is expanding through the acquisition to over 400 domestic cities, a growth of 25 percent. Worldwide, the provider expects nearly 100 million users by 2023.
“With the acquisition, EasyPark continues to grow and can expand its pioneering role in the fields of digital parking and mobility services. As a group, we are now represented in more than 3,200 cities worldwide and in over 25 countries,” promotes Johan Birgersson, CEO of the EasyPark Group.
Cross-border Parking and Business App
He sees it as a milestone for the service of modern digital parking services to make parking in cities easier. Nico Schlegel, Managing Director of EasyPark Germany, points to additional features such as cross-border parking and finding free parking spaces using a dedicated function. The parking process can be started, extended, or stopped as usual in the app, with billing generally being minute-precise. With EasyPark Business, business customers should also be able to reduce costs and administrative efforts in parking cost billing.
Partner for Traffic Planning
But cities and municipalities should also be able to benefit from the services to visualize anonymized parking data on their dashboard and generate information about parking behavior. Important indicators, such as the occupancy of parking areas, the change in parking behavior over specific periods, or the revenue per parking zone, are intended to make the so-called "Parking Data as a Service" the basis for well-founded traffic policy decisions, ranging from pricing to the planning and implementation of new parking zones or restrictions, as the provider further promotes.
Change at the Top Initiated
At the same time, after almost 14 years as CEO, Johan Birgersson announced his resignation and a leadership change. Cameron Clayton, the current CEO of "The Weather Company," is set to take over the role of CEO on April 19, 2022. Birgersson will continue to serve as a Senior Advisor to Clayton and the board of directors.
Translated automatically from German.
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