DS Automobiles: Pallas and Étoile replace variety of equipment

DS Automobiles previously had various combination possibilities of equipment lines and packages, which could partly be configured on top of one another. In the future, this will be reduced to the variants Pallas and Étoile. These will replace the previous equipment lines Performance Line, Opera, Rivoli, and Bastille. The goal is to offer only two different, attractive variants that are intended to greatly simplify the decision-making process for customers.

For Citroën enthusiasts, the name Pallas is not new: It phonetically stands for the French word Palace, inspired by luxurious palace hotels. Pallas was first used for an equipment line of the iconic DS in 1964, which was revered as Déesse (Goddess). The DS Pallas was characterized by attention to detail, which later also applied to the CX. There, “Pallas” was the noble equipment alongside the sporty GTI, but under the luxurious “Prestige.” In this context, it is smart to revive this classic designation.

The designation Étoile also has a historical origin: It is a reference to the square at the end of the prestigious Avenue des Champs-Élysées in Paris, in the middle of which stands the Arc de Triomphe. It received the name Place de l'Étoile (Star Square) in the 19th century due to the twelve radiating streets that converge on it. In 1970, the square was renamed Place Charles-de-Gaulle. The designation Étoile also reflects the highest status given to dancers of the ballet of the Opéra National de Paris. In the future, Étoile will designate the highest equipment lines at DS Automobiles. Étoile stands for the combination of craftsmanship, architectural creativity, and high-quality materials, including Alcantara and Nappa leather.

Specific emblems distinguish the two equipment lines. The Pallas logo subtly combines the door of a grand Parisian palace and the Historical Axis of Paris (Arc de Triomphe du Carrousel, the Obelisk of Concorde, Arc de Triomphe, and Arche de la Défense). The symbol of the Étoile equipment line resembles a broad beam of light, reminiscent of the converging streets of the former Place de l'Étoile.