Dr. Carsten Oder becomes the new Head of Mercedes-Benz Cars Sales Germany & MBVD.

Mercedes-Benz is reorganizing its sales: Oder replaces Martin Zimmerman. Karl Schregle, Head of Mercedes-Benz Cars Sales Europe, will additionally take over the management of "Mercedes-Benz Cars Sales Germany & MBVD" from May 1, 2021, until further notice. Carsten Oder started his career in 1994 at the former Daimler-Benz AG in the international junior group. He initially took on tasks in product management and shortly thereafter led areas such as "After Sales Technology" and "Product Management Service & Parts for Mercedes-Benz Cars." After serving as President & CEO of Mercedes-Benz Portugal, he became Head of Product Marketing for Mercedes-Benz Cars in 2013. Since 2015, he has successfully headed "Mercedes-Benz Cars Sales Germany" (MBD) and represents MBVD.

Karl Schregle has been with the company in various positions since 1992. In addition to his roles at Mercedes-Benz Bank AG and as CEO of Mercedes-Benz Cars in the Czech Republic, he also led Mercedes-Benz Schweiz AG. Before leading the "Sales Mercedes-Benz Cars Europe" division, he was responsible for "Sales Controlling Mercedes-Benz Cars." Furthermore, he is a member of the supervisory board in various subsidiaries of Daimler AG both domestically and abroad. 

What does this mean?

Mercedes-Benz Germany is filling a key position in sales. Since 2014, Martin Zimmermann took over the "Global Service & Parts Business" and has expanded it very successfully since then. With his additional role as Head of the "Customer, Retail and Data Platforms & Digital Business Mercedes-Benz Cars" division, he has also significantly advanced the digitization of sales and the digital business in the company since early 2019. Now that he has voluntarily left and is pursuing other tasks outside the company, Oder and Schregle must continue to drive the digitization in sales.