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Dare Foreward 2030: Stellantis project for the mobility of tomorrow

Dare Forward, also "dare to move forward," is what the Stellantis Group calls its program to transform the company by 2030. CEO Carlos Tavares sets ambitious goals.

Strategy until 2030: Dare to Move Forward 2030. Photo: Stellantis
Strategy until 2030: Dare to Move Forward 2030. Photo: Stellantis
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Thomas Kanzler

In today's press conference, Tavares mentions some key points of the group's strategy for the coming years. His strategy aims at higher value creation and emphasizes becoming an industry leader in the fight against climate change.

“Dare Forward 2030 inspires us to become so much more than we have ever been before. We are expanding our vision, breaking boundaries, and embracing a new mindset, one that seeks to transform every facet of mobility for the benefit of our families, communities, and the societies in which we operate,” said Tavares.

Leading Role in Decarbonization Aimed

Stellantis aims to lead the industry in combating climate change - with a 50% reduction in CO2 emissions by 2030 and net-zero emissions by 2038. By the end of this decade, 100% of sales in Europe and at least 50% of sales in the United States are to be achieved through battery electric vehicles (BEV). An annual sales target of five million BEVs is set.

From the most affordable models to the high-performance and luxury vehicles in the Stellantis group, innovative techniques are to be implemented to achieve the goal.

Courting the Customers

The goal is to be number one in customer satisfaction with products and services in every market. Special attention should be given to the complete customer experience over the entire period of using the products and services to avoid friction losses throughout the entire value chain. Stellantis also aims to gain more professional customers in the highly competitive commercial vehicle market with a portfolio of products and services. In addition, professionals are to be recruited to help shape the corporate restructuring.

“We are making Stellantis an exceptional workplace and a magnet for people. This is also in the effort to improve the lives of our customers and to unlock our full potential for the digital and electrified future,” said CEO Tavares at the press conference.

More Profit Sought

Global activities are to be strengthened. Operational excellence, swift implementation, and a break-even point of less than 50% of sales are to remain the hallmark, according to Tavares. He announced that Stellantis aims to double its net revenues by 2030 and to present a double-digit operating profit margin for the entire decade.

What Does This Mean?

Tavares is not to be envied. A portfolio of brands, ranging from luxury to basic, scattered across the world, must be unified. The ambitious goal of becoming the leading electric vehicle manufacturer with more than 75 BEVs in the coming years while also generating the highest profit in the industry is very high-reaching.

Translated automatically from German.
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