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Cupra: Now Berlin is also being rocked - with an opera gala!

Recently, Cupra opened its new base in Pankow and participated as a sponsor of the 27th Opera Gala for the German AIDS Foundation.

Always a Party: Cupra opened its new "garage" in Pankow, and on November 4th, it sponsored the 27th festive opera gala in support of the AIDS Foundation. | Photo: Cupra
Always a Party: Cupra opened its new "garage" in Pankow, and on November 4th, it sponsored the 27th festive opera gala in support of the AIDS Foundation. | Photo: Cupra
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Even though CEO Wayne Griffiths usually prefers to appear in jeans, leather jacket, and sneakers, this time it had to be formal evening wear: at the Deutsche Oper Berlin, Cupra was involved as a sponsor in the now 27th festive opera gala for the Deutsche Aids-Stiftung – the most important annual event to raise and strengthen awareness for HIV/AIDS. In his speech, Griffiths emphasized the importance of the project and that it was a “return” for him – the active Brit had already addressed the issue in previous positions.

Cupra sees itself as one of the youngest car brands with the responsibility to support the Deutsche Aids-Stiftung as a partner in raising awareness, especially among young people. Recent global issues like COVID-19 and various conflicts have pushed the topic of AIDS somewhat into the background.

Vibrant Program, Even More Vibrant Host

At the KPM-Hotel, DJ Harris was already spinning on the 7th floor. The host of the gala itself was Rolando Villazón, the lively Mexican-French tenor with Austrian ancestry, who is also known to many listeners as a presenter on Classical Radio and has been responsible for the International Mozarteum Foundation in Salzburg since 2019, which the avowed Mozart-fan has also been artistically directing since 2021. In his flaming red jacket, he also delivered singing and juggling performances. Extremely touching in these times was the performance of the Israeli soprano Hila Fahima, who wanted to make a statement in Berlin against all the suffering currently caused by diseases, wars, and violence in the world with Sergei Rachmaninov's Vocalise op. 34. Lighter and quicker was the medley by pop artist Leony with her mix of "Remedy" and "Faded Love." The evening with numerous colorful celebrities was closed by DJ Felix Jaehn.

Somewhat more "down-to-earth" was the opening of the new Cupra garage in Pankow: There, too, it was celebrated in typical brand fashion, inviting 250 guests to a Cupra-Tribe-Night. The construction work on the Prenzlauer Promenade was completed in an almost record time: the renovation began in June 2023 and was finished just four months later in October. Erik Händler, Head of the Dealer Organization at Seat Deutschland, was pleased:

"The new showroom in the current brand-CI offers a unique ambiance where Cupra models can be optimally showcased."

As the operator of the Cupra garage, Volkswagen Automobile Berlin GmbH carried out the conversion. The redesigned showroom includes a cozy seating lounge for customers, an open sales desk system, ten presentation spaces for vehicles, and a parking space for Seat Mó. Constantin Rösner, Sales Manager for Import Brands at Volkswagen Automobile Berlin GmbH, explained:

“We have designed the showroom to be as open as possible so that it feels welcoming and customers feel comfortable here. The large glass front around the showroom also contributes to this.”

What does this mean?

Cupra remains on the "accelerator pedal" and has completely revamped the Berlin location. Shortly thereafter, they also followed up in Paris. An interesting sidekick is the exhibition space for Seat Mó, which is likely to fuel rumors about the continued existence of the Seat brand. Griffiths sees Seat with Mó as a "gap filler" between bicycles and cars and plans new models and concepts here as well. In Berlin, the brand could once again be experienced as a roaring "challenger brand".

Translated automatically from German.
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