Corona Crisis: Audi Intensifies Digital Consultation with Smart Glasses

Following Hyundai, the car manufacturer Audi has now also set up a virtual showroom where customers can get advice on buying a car from home. With the so-called Audi Live Consultation, they are simultaneously expanding their digital sales business and want to offer a contactless alternative to visiting the dealership in the current situation. The application connects service employees in the dealership with customers or potential buyers via data glasses. The Live Consultation is currently being used nationwide in more than 40 partner operations as well as in Audi City in Berlin.

The procedure works as follows: Interested parties schedule a consultation with the dealership of their choice. They then receive a link and connect with a dealership employee via a common browser on their computer, tablet, or smartphone. This employee wears smart glasses, which allow them to virtually take the customer to their desired vehicle in the dealership and present details precisely. Additionally, the customer receives further information such as performance features or equipment options on their display during the consultation. Simultaneously, the consultant can create photos and videos and make them available to the customer.