Citroën lowers prices for electric vehicles too
The Stellantis subsidiary Citroën has announced a reduction of the list prices of its passenger car range in Germany by up to 6,000 euros, an average reduction of 13 percent. This reduction will also benefit the purely electric variants. This price adjustment is made possible by an "optimized distribution strategy," it is said, without any loss of profitability. By lowering the list prices, a uniform price level is created and individual discounts in the trade are limited. The aim is also to create more price transparency and better comparability between online and offline sales. However, the prices for combustion engines are being reduced significantly more than for the less profitable electric vehicles.
For comparison: The petrol Citroën C4 reduces by 5,520 euros to starting at 19,490 euros, while the ë-C4 only reduces by 1,950 euros to starting at 35,590 euros. For the slightly larger crossover Citroën C4 X petrol, the price reduces by 5,120 euros to starting at 19,890 euros, while the electric version only reduces by 1,550 euros to starting at 35,990 euros.
The manufacturer also aims to significantly reduce the variety of equipment according to Tesla's model: From now on, the three equipment levels will replace the previous five versions. The new equipment levels are available for each model and offer up to five option packages each. This is intended to simplify the purchasing process. The reduction in variety also allows for optimization of production, reduced complexity, simpler inventory management, and better cost control. For customers, this primarily means shorter delivery times and more competitive prices, according to the promise.
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