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Citroen launches campaign for affordable e-mobility: French E-volution
With the new ë-C3, Stellantis subsidiary Citroën aims to make electromobility affordable and "democratized." The manufacturer is now emphasizing this with an original campaign referencing the French Revolution. With a list price starting at 23,300 euros (including 19% VAT) for the ë-C3 YOU, the compact electric SUV is intended to make emission-free mobility accessible to the masses.
"Electromobility is no longer just something for the elite," says the elaborately produced TV commercial.
Beyond the pricing, the design with SUV elements, good equipment, a WLTP range of up to 326 km, as well as high comfort, comfortable seats, and a decent amount of space should also convince. Additionally, the new E-model is "Made in Europe," as the manufacturer advertises.
Original Campaign
In the advertising campaign, a fully integrated production setup was used for the first time to create multiple advertising materials simultaneously and achieve maximum impact across all media channels. For the filming in a Hungarian castle, five production teams were employed, shooting for five days and nights.
For the TV spot, the award-winning director Fredrik Bond reportedly spared "no expense and effort" to create a cinematic depiction of the "ë-C3 Revolution." The costumes and wigs are from Sofia Coppola's film Marie Antoinette. The stunt crew worked on Dune 2. The soundtrack is the original version of David Bowie's Suffragette City. The finished spot tells with a wink how electric vehicles have become affordable mobility solutions for everyone.
Translated automatically from German.
Branchenguide
Elektromobilität , Newsletter Elektromobilität , IAA Mobility , SUVs und Geländewagen , Hybrid , Antriebsarten, Kraftstoffe und Emissionen , Oberklasse- und Sportwagen , Carsharing , Autonomes Fahren (Straßenverkehr) , Ladeinfrastruktur , Verkehrspolitik , Formel E , Brennstoffzellen , Fahrzeug-Vernetzung und -Kommunikation , Fahrzeuge & Fuhrpark , Automotive-Messen & Veranstaltungen , Pkw, Kompakt- und Mittelklasse , Minis und Kleinwagen , E-Auto-Datenbank, E-Mobilität-/Automotive-Newsletter, E-Auto-Tests
