Citroën in Germany at highest monthly passenger car market share in 15 years

Citroën is restructuring and aims to rely more than ever on affordable prices and cleverness, combined with unusual ideas. This seems to be working. According to KBA figures, the French brand significantly increased the number of new passenger car registrations in the first quarter of 2024 by 65.3 percent compared to the same period last year.

In March, the French achieved almost three percent market share in Germany

Particularly noteworthy is the month of March, in which the brand with the double chevron was able to increase registrations by 91.8 percent compared to the same month last year and achieved a passenger car market share of 2.9 percent – the best value in 15 years in the history of Citroën in Germany.

Citroën recorded a passenger car market share of 2.3 percent for the first quarter of 2024, a strong result. With an increase of 65.3 percent compared to the first quarter of 2023, the French importer is one of the fastest-growing brands in Germany and is growing significantly faster than the overall passenger car market, which recorded growth of 4.2 percent over the same period. Citroën Germany head Thomas Goldboom summarizes the increase as follows:

“The strong registration result clearly shows that we are on the right track with Citroën in Germany. The successful repositioning of the brand with the price adjustment for our vehicles, as well as attractive new models like the new C3, convince many customers. Our strong registration numbers confirm our strategy and at the same time motivate us to continue offering our customers modern Citroën models at a unique price-performance ratio. I thank the Citroën partner companies and the entire sales team for making this excellent development possible.”

The French score with super affordable prices: The C3 starts at 12,690 Euros and competes for the title of the cheapest new car in Germany, and the other models are also very affordable after interim price reductions of up to 6,000 Euros.