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CES 2025: Autonomous, Serious, and Inclusive

The times when CES was a colorful playground for automakers also seem to be over. In 2025, many manufacturers were no longer present, but those who were there became quite concrete.

Exemplary for new automotive interiors could be the dashboard landscape of the new class from BMW. | Photo: J. Soller
Exemplary for new automotive interiors could be the dashboard landscape of the new class from BMW. | Photo: J. Soller
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Above all, autonomous driving and the integration of mobility into the digital IoT worlds (Internet of things) are occupying mobility providers in 2025, so our first impression - especially from the perspective of chip manufacturers. This time we were able to look through the Qualcomm lens, where they are working on various applications to make the car – and also the motorcycle – the "best buddy."

Behind this is the Snapdragon family, which can be highly configured from inexpensive to expensive. And Qualcomm now seems to work with almost every OEM, which is why Nakul Duggal, Group General Manager, Automotive, Industrial and Cloud, Qualcomm Technologies, Inc, remains relatively relaxed when we mention the crisis in the automotive industry, because: Mobility will always be needed worldwide and will be increasingly better connected thanks to Qualcomm technology.

Thus, the electric Royal Enfield Fly Flee can become a knowledgeable companion. The Indians have been cooperating with Qualcomm for two years now and want to offer that certain "extra" in two-wheeled technology, beyond leaning and travel enjoyment, with which the machine can go the informative "extra mile."

Just as one can order food directly from the car and pay for it upon pickup, and new displays can be configured according to personal preference. Here, Qualcomm had also built a prototype where the possibilities of displays and communication could be tested live.

BMW will proceed similarly with its new class, for which there should be separate information. The Hyundai group is almost a step further, projecting all displays not only under the windshield but directly onto it.

For taxis and ride services, on the other hand, Conti's idea of projecting content onto the car's side windows might catch on. Here, fare prices, information about the surroundings, special offers, and so on could be displayed.

The limits of digitalization were noticeable at most during the journey: Just a bit of sleet was enough to cancel our flights, and on site we would have had an easier time with the Uber app using a US phone number. Nobody is perfect.

What does that mean?

More than ever, the focus is on integrating vehicles into the Internet of Things. This includes topics such as autonomous driving and immersive experiences in the car – and quite pragmatically: the even safer vehicle. If it can then also act as a "best buddy," all the better!

Translated automatically from German.
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