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CES 2023: VW ID.7 sets course for Europe in camouflage look
From January 5 to 8, 2023, Volkswagen Group of America will present its first all-electric sedan based on the Modular Electric Drive Matrix (MEB) with a smart camouflage at the CES (Consumer Electronics Show) in Las Vegas. The unique technology with a multi-layer paint can make parts of the vehicle light up. It works interactively and symbolizes the next step in the digitalization of the future flagship model of the ID. family. The ID. AERO concept, initially shown in China, already provided a preview of the new model, which also stands for an aerodynamic design language and enables ranges of up to 700 kilometers (WLTP). After six years, the company returns to CES, the world's largest electronics trade show.
“With the new ID.7, we are rounding off our e-model portfolio at the top. The sedan will offer top technology and quality. The ID.7 is one of ten new e-models we will bring to market by 2026. Our goal: To have the right offer for our customers in every segment,” explained Thomas Schäfer, CEO of the Volkswagen brand.
ID.7 offers a novel climate and comfort experience
With its latest model based on the MEB, VW responds to customer feedback and improves the user experience in relevant areas. Numerous innovations come as standard in the ID.7:
- the new display concept
- the augmented reality head-up display
- a 38-centimeter (15-inch) screen
- a new climate control operation integrated into the first level of the infotainment system
- illuminated touch sliders
The new climate control concept with intelligent vents offers different functions: the vehicle recognizes the approaching driver by their key and begins cooling the interior on hot summer days or warming it on cold days - before they get in.
Exceptional Camouflage Concept is Interactive
The intelligence of the new ID.7 is made visible by VW at the CES in Las Vegas in a special way. The camouflaged sedan features a digital camouflage design with a unique car paint that makes the electric car interactively illuminate. 40 layers of paint were applied, some conductive and some insulating. 22 separately controllable areas of the vehicle are energized beneath the top layer of paint (electroluminescence), causing them to light up. When the whole system is paired with a sound system, the rhythm is visible through the illumination of individual areas.
The QR codes on the hood and both flanks serve as an interface between the physical and digital worlds. The entire camouflage continues the QR code theme, thus hiding the contours of the future production vehicle.
MEB Enables Aerodynamic Design and Generous Interior Concept
The ID.7 stylistically follows the design language of the all-electric model family. The design language of the sedan is characterized by the aerodynamically designed front and roof sections, which help to reduce energy consumption and increase range. Air intakes in the front direct the airflow laterally down the vehicle. They form an air curtain that calms the airflow on the sides of the car. The sloping roof helps the ID.7 achieve what is said to be a very good coefficient of drag. The range is approximately up to 700 kilometers (WLTP).
Like all models of the ID. family, the electric sedan is based on the Group's MEB. The benefits of the modular platform, with short overhangs and a long wheelbase (2.97 meters), are intended to benefit the interior. The result is promised to be the character of a luxury sedan with a particularly generous sense of space.
E-Offensive: 500,000 Cars Delivered on MEB Basis
With the sedan, Wolfsburg expands its all-electric ID. family in the high-volume premium mid-size segment and accelerates its e-offensive with the ACCELERATE strategy. By September 2020, the company had delivered 500,000 cars of the model series worldwide through its subsidiaries – despite continued supply constraints and about a year ahead of schedule.
Following the models ID.3, ID.4, ID.5, and ID.6 (only in China) as well as the new ID. Buzz, the ID.7 will be the sixth model of the ID. family overall and the second world car from Volkswagen on the MEB basis after the ID.4. The electric sedan is set to be launched in the three main markets of China, Europe, and North America. The ID.7 for the European market will be produced at the Volkswagen plant in Emden. It is the second model on the MEB basis to be manufactured in Emden after the ID.4.
Translated automatically from German.
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