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Car Subscription Market: Prices Rise, Electric Cars Decline, Opel Tops
(ots) The independent comparison portal AUTOimABO has examined 12 providers and over 140,000 car subscription offers. The evaluation shows clear trends: monthly subscription rates have increased by 11% compared to the previous year, demand for electric cars has decreased by 10%, and SUVs are also less popular with customers. Car subscriptions continue to convince with quick availability, flexibility, and easily calculable costs. They were particularly popular as a risk-free entry into electromobility. However, 2024 showed a clear trend: interest in electric cars decreased by 10% over the course of the year, and petrol cars are gaining popularity again. At the same time, customers had to pay an average of 11% more, with an average subscription rate of 629 EUR per month. Nevertheless, there were bargains almost throughout the year from 139 EUR per month.
The concept of car subscriptions has become established among customers, with longer terms of 6 or 12 months now being preferred. Short contracts with just one month duration, on the other hand, have massively lost attractiveness. Due to weak demand for electric cars, German manufacturers dominate the top 5 of the most popular brands. The car subscription is also becoming increasingly popular among women: one in four customers is now a woman. The report's data is based on over 100,000 clicks on offers from leading providers such as FINN, Miles, HUK Autowelt, SIXT+, and others.
Every third customer chooses an electric car
Demand for electric cars fell by 10 percentage points in 2024 to 31%, while petrol vehicles, at 48% (+8 percentage points), became the most requested type of drive. Opel made strong gains with an increase of 5.5 percentage points and secured the top position among brands with 9.7%, followed by Mercedes-Benz, Volkswagen, Audi, and BMW. Tesla, on the other hand, lost more than half of its market share and fell to 3.2% (-3.6 percentage points).
For vehicle types, SUVs recorded a decrease of 7 percentage points but remain the market leader at 41%, while small cars and sedans were able to gain. The Opel Corsa rose to number 1 of the most popular models, followed by newcomers like the Renault Zoe and the Opel Crossland. The Tesla Model Y, which was the leader last year, fell to fourth place, while the Fiat 500 Electric (-2.2 percentage points) also dropped significantly. Vehicles like the Audi e-tron and the Tesla Model 3, which were still in the Top 10 in 2023, have completely disappeared from the ranking.
Long-term Durations and More Kilometers in Demand, Proportion of Women Increases
The preferences of car subscription customers have changed significantly in 2024. Short-term contracts of 1 month have drastically lost popularity and now account for only 2% (-10 percentage points), while longer durations like 7-12 months (+8 percentage points to 34%) and over 12 months (+5 percentage points to 13%) have seen a marked increase. Customers are also placing more value on higher inclusive kilometers: contracts with 10,001-15,000 km rose to 23% (+8 percentage points), while mileage packages over 15,000 km increased to 9% (+7 percentage points), becoming more in demand.
At the same time, changes in the target group are evident: The percentage of young customers between 18 and 24 years increased to 21% (+4 percentage points), as did the proportion of those aged 45-54 years (+4 percentage points to 21%). Women are using car subscriptions more often, with their share now at 25%, indicating that the target group is diversifying. Immediately available vehicles remain the preferred choice at 72%, though they have recorded a slight decline (-4 percentage points), as more customers are willing to wait up to a month for their vehicle (+10 percentage points to 14%).
An Overview of the Key Trends:
- Customers are paying 11% more: The average monthly subscription rate increased from €597 in December 2023 to €662 in November 2024, an increase of 11%.
- E-cars significantly lose popularity: The demand for electric cars fell by 10 percentage points to 31%. Customers are increasingly opting for traditional drives like gasoline engines.
- SUVs significantly less in demand: Although SUVs remain market leaders at 41%, they have lost 7 percentage points in popularity, while small cars and sedans are gaining market share.
- Opel rises, Tesla falls: Opel doubles its market share to 9.7% and becomes the most popular brand, while Tesla loses more than half of its popularity, falling to just 3.2%.
- Every fourth subscription customer is a woman: The percentage of female customers has risen slightly to 25%, meaning women now make up one in four car subscription users, making the target group more diverse.
- Longer durations gaining popularity: 1-month contracts have fallen sharply to 2% (-10 percentage points), while 6- and 12-month durations together reach 62%.
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