BYD takes over Germany distribution themselves
BYD takes over its sales activities itself: BYD issued an official press release stating: BYD Automotive GmbH as the buyer and the Hedin Mobility Group as the seller have agreed on the sale of the subsidiary Hedin Electric Mobility GmbH, which operates as an importer for BYD vehicles and spare parts in the German market. The transaction also includes the transfer of the operations of the two BYD-Pioneer Stores in Stuttgart and Frankfurt, which are currently managed by the German retail division of the Hedin Mobility Group.
Hedin remains BYD partner in Germany
After the settlement, Hedin Automotive eMobility GmbH will remain an authorized dealer of BYD in Germany with three sales locations in Mannheim, Kaiserslautern, and Saarbrücken. The Hedin Mobility Group will continue to operate as an importer and dealer in the Swedish market as part of its long-term partnership with BYD. Stella Li, Executive Vice President of BYD Company Ltd., stated:
“It is important for BYD to maintain strong, local partnerships. Therefore, the partnership agreement with the German dealers will be continued. Together with the trading partners, BYD Automotive GmbH will further expand the excellent customer service and warranty support in Germany.”
Anders Hedin, CEO and founder of the Hedin Mobility Group, stated:
“Over the past two years, we have worked together with BYD to develop the German market. Now the foundation is in place to increase volume. We look forward to continuing this journey in Germany as a dealer together with BYD.”
The transaction is still subject to regulatory approvals and is expected to be completed in the fourth quarter of 2024.
What does that mean?
Specifically in the German market, BYD is having difficulties after some minor successes: In addition to tariffs, more and more new Chinese providers are entering the market, and EU manufacturers are feverishly working on cheaper electric models and new hybrids. All of this is making the business for BYD more challenging, leading the company to now consider launching its own distribution.
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