BYD: Big Sales Plans for Germany

BYD has big plans for Germany: By 2026, they aim to sell 120,000 units in Germany and quickly achieve a market share of ten percent in the German BEV market. This was reported by "Manager Magazin" based on statements by BYD manager Michael Shu to German car dealers. Undoubtedly, Sixt provides a significant boost, having ordered a total of 100,000 BYD models by 2028.

The company sees availability as the main advantage: BYD manufactures its own batteries and has its own capacities for chips. Michael Shu intends to deliver to the dealers whatever and however much they need. According to Manager Magazin, BYD did not want to comment specifically on this request, but the statements came from various independent sources.

Six dealer groups plus own branches

The Hedin Group is responsible for EU distribution. In Germany, it is represented through a network of six dealer groups. Specifically, these are Reisacher, Riess, Senger, Sternauto, Sternpartner, and the Torpedo Group. Additionally, Hedin plans to establish its own sales branches to ensure that customers nationwide can test drive, purchase, maintain, and repair BYD vehicles. According to "Manager Magazin," the dealers in Germany will each take over regions. Reisacher starts with a store in Munich, Stern Auto covers Berlin, Sternpartner Hamburg, Torpedo Frankfurt am Main, Senger Cologne, and Riess Ravensburg. Additionally, there will be a branch in Stuttgart, which the Swedish Hedin Group will open itself. Thus, they are fundamentally represented nationwide in Germany. Moreover, BYD plans to quickly expand its electric car lineup. The Seal and Dolphin are expected to soon complement the program of Atto 3, Han, and Tang.

What does that mean?

BYD has enormous plans for Germany: They are building a fundamentally comprehensive dealer network and also intend to expand the portfolio soon. Sixt provides a significant boost – as does the supposedly full availability of the vehicles. The latter could indeed be the deciding factor for high sales figures – whether it will really be 120,000 cars a year remains to be seen.