BMW: Slight Decline - But BEVs Are Booming
In 2024, BMW had to accept a slight decline in sales. Overall, deliveries fell by 4 percent to 2.45 million cars, as the manufacturer announced. Particularly in China, demand was subdued. Additionally, BMW suffered from delivery stoppages in the second half of the year due to issues with a braking system. The core brand BMW accounted for 2.2 million deliveries. This was a decrease of 2.3 percent. Subsidiary Mini performed significantly weaker with 245,000 cars and a decline of 17 percent.
For Rolls-Royce, 5,712 cars meant a decrease of 5.3 percent. Especially in China, BMW did not perform well. 715,000 cars on a group level in that market corresponded to a decrease of 13 percent. The market was also a problem for other manufacturers. In the USA and Europe, however, Munich was able to slightly increase their deliveries.
Growth in electric vehicles
In contrast, BMW is doing significantly better in electromobility. Here, there is an increase of 13.5 percent in pure electric cars to 427,000 vehicles. Sales Director Jochen Goller expressed confidence in continuing this growth into 2025.
At the competition, things are partially going significantly worse. At Audi, deliveries of the core brand dropped by 12 percent to 1.67 million in 2024. Mercedes-Benz Cars recently reported a decrease of 3 percent to 1.98 million, which also includes a few thousand vehicles of the Smart brand. Including vans, Mercedes-Benz reached 2.39 million, a decrease of 4 percent. The company does not provide figures for passenger cars of the core brand alone. Porsche lost three percent to 310,700 vehicles.
The differences are particularly pronounced with pure electric cars. While BMW was able to increase deliveries of these BEVs at the group level by 13.5 percent to 427,000, Mercedes-Benz saw a decrease of 22 percent to 205,000 at the group level. Audi lost 8 percent, down to 164,000 BEVs. The Munich-based company was thus able to significantly expand its lead here.
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