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BMW i7: Flagship with 600 Kilometer Range and Cinema Option

The electric 7 Series announced for April is expected to set new standards in efficiency and range, as well as in space and entertainment.

Moment, please: The BMW is designed to visually stand out, especially with its light signature and the reinterpreted kidney grille. | Photo: BMW
Moment, please: The BMW is designed to visually stand out, especially with its light signature and the reinterpreted kidney grille. | Photo: BMW
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Johannes Reichel

A few weeks before the world premiere and on the occasion of the annual conference of the BMW Group, Frank Weber, member of the Board of Management of BMW AG, Development, announced details of the new BMW 7 Series. The focus was on the first technology highlights, which Weber referred to as a new front design focused on the brand's characteristic design elements. Additionally, he promises a unique interior experience from digital features and exclusive materials. In April, the premium automobile manufacturer will present the all-electric luxury sedan and thus the entire new BMW 7 Series. As the world's first all-electric luxury sedan, the flagship from Munich is expected to offer a range of more than 600 kilometers. The preliminary power consumption is stated to be a combined 19.7 – 18.9 kWh/100 km according to WLTP.

"The all-electric BMW i7 is at the same time the most powerful BMW 7 Series. It offers the unique combination of the best driving experience and the ultimate digital experience. Thus, it becomes the ideal vehicle for forward-thinking, responsible decision-makers and pioneers," Weber promotes.

The manufacturer promises to have completely reinterpreted the characteristic design elements of double round headlights and the BMW kidney grille for a modern and present appearance. As a special design statement, the upper lighting elements made of exclusive crystal glass and the illuminated contour of the kidney grille are set to stand out.

Rolling High-Tech Cinema

The interior aims to offer an innovative user experience based on new so-called "My Modes" settings and the latest generation of the iDrive operating system. My Modes promise precisely coordinated individualization of driving characteristics and cabin ambiance. In addition to the obligatory "Curved Display," a novel light and function strip in the instrument panel and doors are expected to ensure a modern and exclusive optical and haptic perception. The so-called "Interaction Bar" is part of the ambient lighting and also features integrated control touch surfaces. Additionally, the newly developed panoramic glass roof, with individually adjustable LED light threads, supports the promised impression of spaciousness.

The rear section of the luxury electric sedan is designed to offer outstanding travel comfort and aims to set new standards for entertainment with a "cinema experience." The "Theatre Screen," an ultra-wide screen with a 31-inch diagonal, 32:9 panoramic display format, and 8K streaming resolution, deploys from the roof lining and transforms the rear seats into a private cinema lounge where passengers can select and enjoy their entertainment program from a streaming service while on the move. For those times when you don't want to take the wheel yourself...

Translated automatically from German.
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