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BBM Mobility Survey 2024: Employees want to commute to work easily, flexibly, and quickly - often by car
The German Association for Corporate Mobility (BBM) presented the results of the BBM Mobility Survey 2024 at this year's National Conference for Corporate Mobility. The study examined employee mobility: employees of companies and organizations were anonymously surveyed about their current and future mobility behavior.
"We need facts and not speculations - that is why we conducted the BBM Mobility Survey for the first time in 2023, with the goal of regularly focusing on employee and commuter mobility," says Axel Schäfer, Managing Director of BBM. The association also considers it important to show those responsible for mobility how employees' behavior and change wishes look and which measures can be taken for more sustainable mobility and could be useful.
In the online survey conducted by Dataforce on behalf of BBM, 2,870 employees participated from September 13 to October 8, 2024. The majority of respondents were employees or had managerial responsibilities. "This is a very large sample, so we can clearly show what we find in companies in Germany," says Marc Odinius, CEO of Dataforce, during the presentation.
An average of 23 kilometers to work
80 percent of respondents stated that they have a commute of 30 kilometers or less. More than a quarter have to travel a maximum of 5 kilometers. On average, the commute is 23 kilometers long and takes 30 minutes. The most used means of transportation is still the car, with over 60 percent. Even for business trips, the car is the most popular mode of transportation. "The commuting distances are shorter than I expected. But that also means that more can actually be done with sustainable transport options," reports Odinius.
Nearly half of the employees regularly work from home, and 86 percent believe that working from home can make a significant contribution to climate protection. Companies can attract skilled workers who have a longer commute if they are allowed to work from home more often. One of the reasons employees take advantage of home office is convenience or flexibility. They also appreciate that it reduces costs for transportation, meals, and work attire.
Mobility offers and need for information
50 percent of respondents wish for even better offers from their employer. On the other hand, more than half of the employees are not influenced by their employer's mobility offer when choosing a job and do not consider it relevant.
"Employees simply want to get to work and back home easily, flexibly, and quickly, preferably using only one means of transport," says Axel Schäfer.
Currently, only the car scores well and performs by far the best in the assessment of the accessibility of the workplace - regardless of the location of the residence. Switching to alternative means of transport is often hindered by external conditions (too long a distance, no connectivity). Even in big cities, accessibility by public transport is only rated an average of 2.9 out of 5. Nevertheless, giving up a car would even be an option for about half of the employees in big cities.
Many offers, but not used
Companies now make many offers to their employees, but for the most part, they are not utilized. "There is still potential," says Odenius. He suspects that this is often due to a lack of information and transparency about the respective offer. For instance, many do not understand what a mobility budget entails. Instead, the evaluation of the offers is significantly influenced by one's own situation and place of residence. While the company car is more welcomed in rural areas (47 percent), it is the job ticket that is preferred in big cities (66 percent). The bicycle is the second most used mode of transport after cars for commuting. However, company bike leasing plays a subordinate role, with 42 percent of employees not using it, despite it being offered.
Little willingness to change mobility behavior
Only 21 percent of respondents plan to change their mobility behavior. The majority of them state that they want to switch to electric vehicles. Particularly among the age group of 18-30 year-olds, there is a preference for cycling or using e-bikes (45 percent), while the 31-60 year-olds predominantly want to switch to BEV/PHEV (43 percent). Improved conditions for cyclists, according to these results, are an effective way to initiate an important change impulse. Employees desire, among other things, good and safe bike paths (67 percent) and secure parking spaces (65 percent).
When switching from combustion engines to electric cars, companies can support by creating financial incentives, for example. Fifty-three percent find it important that the employer provides a subsidy for the job ticket. Odinius: "We see a sustainable conscience, but it has to be affordable." Sustainability is important to employees - 59 percent place great value on sustainability and environmental protection -, but they also value financial support or incentives.
Translated automatically from German."Politics and also smaller companies should take a close look at the study because this is where there is the greatest need for catching up," recommends Schäfer.
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