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Auto Mechanika 2024: China is coming – bigger than ever!
According to Dr. Ralf Kaiser, who is currently responsible for communication and marketing at BYD, the conquest pace of Chinese brands is still slow but steady. Our tour of Hall 12.1, which resembled a small Beijing Motorshow, showed that Chinese manufacturers are now taking over the topic of design and innovation themselves.
Especially at Avatr, the premium subsidiary of Changan and CATL, they are going all out: under the windshield, the Avatars can communicate with their surroundings via display. Inside, you'll find new ideas for door panels with elegant buttons for opening and hidden, visually integrated handles for closing.
And in terms of color, Hongqi and BYD are also turning some things upside down: large-scale rose-beige upholstery and steering wheels? Or even lavender or light purple interiors? Sure, why not, we ask ourselves as old-fashioned, colorful designers – it's wonderful to see this fresh courage!
This also applies to dramatically angular steering wheels, which will hopefully be directly translated enough, and new, razor-sharp display graphics. And quite often we saw a central rotary pushbutton controller – I-Drive says hello!
For the Avatr 12 or Polestar 4, they dispense with the rear window and offer a total of three camera mirrors. The sun visors, in some places, are made of tinted plexiglass at the bottom, and the seats are also partly reinvented, resembling more elegant lounge chairs rather than black car seats. And yes, they are comfortable to sit in.
Even though not everything is always well-received, as David Green, Head of Strategy at Lynk & Co., explains to us. In fact, Europe continues with the 01, which was first presented in 2016 and has now been subtly facelifted. Green is actually at the end of the webpage where one is allowed to write what they like and what they don’t. And the vote was crystal clear: performance, processing, quality—all great! But the infotainment system and the blue in the wheels—and overall, the fact that it was only available in blue and black—that was a no-go. That’s why Green is replacing the blue with an option for a fresh green and the two-tone colorful seats, partially made from fishing nets, with dull artificial leather—at least with yellow-green accent stitching. It's a pity that Europe doesn't go as colorful as China—which would do us good in every way!
What does that mean?
No, China will no longer wait and will increasingly develop the car itself. And bring its own innovations to the market. Where this can end up can be seen with toys and model cars: When an acquaintance wanted to have an inflatable sled vest built as a prototype, all the German companies dealing with inflatable animals and furniture declined: They only sell the products now. Production has been in the Far East for years and has been continuously developed there. With the knowledge of how to make a primitive inflatable swim ring or beach ball as cheaply or as high-quality as possible, they could no longer help!
Translated automatically from German.
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