Audi: urbansphere concept celebrates premiere and aims at China

The family of new concept vehicles from VW subsidiary Audi continues to grow. After the Audi skysphere concept and the Audi grandsphere concept, the Ingolstadt-based company now presents the urbansphere concept, with an online premiere on April 19. The sphere concept vehicles are intended to provide a glimpse into the brand design of tomorrow and illustrate how the Danube-based company defines the progressive premium mobility of the future. The urbansphere concept was specifically designed for the needs of customers in Chinese megacities, the manufacturer outlines.

"Where personal space is scarce, the Concept Car offers the largest interior space that any Audi has ever had," is the promise.

As with the skysphere concept and the grandsphere concept, the urbansphere is also presented virtually. The study, reportedly developed "consistently from the inside out," will have its world premiere at the “Celebration of Progress” on April 19 from 12 PM CEST. During the online broadcast, Hildegard Wortmann, Board Member for Sales and Marketing at AUDI AG, Oliver Hoffmann, Board Member for Technical Development at Audi AG, and Brand Chief Henrik Wenders, will explain the next step in the transformation of the Four Rings. Together with designer Gary Telaak, they will demonstrate how automated driving transforms the interior without a steering wheel, pedals, and displays into a mobile experience space. The study, which was created in close collaboration between Audi's design studios in Beijing and its headquarters in Ingolstadt, and for the first time incorporates the wishes and experiences of Chinese customers, documents how Ingolstadt interprets the car as the third living space. The digital event is moderated by Steven Gätjen.