Audi Q6 e-tron coming later: From March 2024
The Q6 e-tron is now set to arrive in March 2024. According to "Automobilwoche," this decision can be traced back to Audi CEO Gernot Döllner. Together with its sister model, the Porsche Macan, the new electric duo was originally supposed to hit the roads by the end of 2022/early 2023 – but once again, there were software issues. The wildly camouflaged production version of the Q6 e-tron was already on display at the IAA, but customers will now have to "probably" wait until March 2024. This was confirmed to Automobilwoche.
The background for this is that Audi CEO Döllner "wants to review all the upcoming initiatives of the next few years." This will likely push back the Porsche Macan E, which Porsche had already hinted at. Porsche and Group CEO Oliver Blume already preempted this in March 2023, stating: "We will deliver both models to customers in 2024."
What does this mean?
The Audi Q6 e-tron and Porsche Macan E are extremely important and high-margin models for the group. Nothing can go wrong with their launch, even though the time to bring them to market is becoming overdue. It will be interesting to see when they hit the roads in 2024.
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