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Audi: Four Rings Electrified

Manufacturer sees itself making good progress towards full electrification in 2021 and reports a strong increase in pure BEV sales.

Speedy Electricity: Audi is quickly expanding its portfolio of purely electric vehicles and considers the MEB-based Q4 e-tron, in its two variants, as a volume booster. | Photo: Audi
Speedy Electricity: Audi is quickly expanding its portfolio of purely electric vehicles and considers the MEB-based Q4 e-tron, in its two variants, as a volume booster. | Photo: Audi
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Johannes Reichel

The Ingolstadt-based Volkswagen subsidiary Audi sees itself a big step closer to the complete electrification of its vehicle portfolio over the past year. The deliveries of fully electric models increased by 57.5 percent compared to the previous year, the Upper Bavarians report. Additionally, the product portfolio of purely electric models more than doubled last year. Overall, despite the challenging supply situation, the brand’s deliveries nearly reached last year’s volume: in 2021, the Four Rings delivered 1,680,512 models to customers, which is 0.7 percent less than in 2020. In the USA, last year’s result was exceeded by 5 percent.

"The high demand for Audi electric vehicles confirms our early decision for emission-free drives. We are taking this momentum into 2022 and will continue to drive our transformation forward consistently," said sales board member Hildegard Wortmann.

After the first half of 2021, the brand was still on record course, with 981,681 vehicles delivered. In the second half of the year, it fell victim to the ongoing semiconductor shortage. As a result, deliveries fell by 34.2 percent in the fourth quarter compared to the very strong prior-year period. However, the trend for deliveries of fully electric models continues to rise. In 2021, Audi sold 81,894 fully electric models. By 2025, Audi plans to have more than 20 fully electric models in its portfolio. From 2026, the brand will exclusively launch new fully electric models.
 

 

The e-tron GT brings a powerful boost

With the presentation of the Audi e-tron GT and the Audi RS e-tron GT at the beginning of the year, a strong statement was made. However, a key role in the electrification strategy is played by the Audi Q4 e-tron and the Audi Q4 Sportback e-tron. The Ingolstadt-based company also sees the commitment to electromobility highlighted in its investment planning: From 2022 to 2026, based on the planning round approved at the end of 2021, around 18 billion euros are to be spent on electrification and hybridization. With total investments of around 37 billion euros, nearly half of the upfront costs will flow into "future topics."

Combustion engines: SUVs remain fully on trend

Among the entire model range, particularly the Audi Q3 (+19.2 percent), the Audi A5 (+8.3 percent), and the Audi A7 (+9.2 percent) achieved significant growth. The SUV segment was in high demand: The Audi Q5 (+5.3 percent) and the Audi Q7 (+5.3 percent) also saw gains. Once again, Audi Sport's high-performance models surpassed the previous year, reaching a new record with 39,356 vehicles sold (+34.2 percent).

"Although the semiconductor supply will remain strained in the coming months, the strong growth in deliveries of E-models gives us tailwind for the further resolute implementation of our roadmap. The high order intake and the all-time highest order backlog also show that we have the right portfolio," Hildegard Wortmann said confidently.

Translated automatically from German.
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