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Audi: Electric small car is coming after all

According to Chief Development Officer Oliver Hoffmann, an electric premium small car in the A segment is to complement the portfolio by 2027.

Audi small car concept from 2011: A premium small electric car, expected to arrive by 2027, is meant to follow in these footsteps. It will likely happen sooner. | Photo: Audi
Audi small car concept from 2011: A premium small electric car, expected to arrive by 2027, is meant to follow in these footsteps. It will likely happen sooner. | Photo: Audi
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Thomas Kanzler

The Ingolstadt-based Volkswagen subsidiary Audi has now announced the development of an electrically powered small car in the ideological successor to the former A2 and the current A1, thus at least communicatively taking a turn.

“We will electrify all core segments by 2027. This also includes the A-segment, where we clearly see the need for premium vehicles in the future,” explained Audi's Head of Development Oliver Hoffmann.

Audi's decision not to build a direct successor to the A1 and the small SUV Q2 caused some puzzlement. However, industry experts assume that there will be an Audi derivative of the recently presented VW ID.Life at the IAA in Munich. It will probably take some time until the VW reaches series production, at which point, following Volkswagen nomenclature, it will be called ID.2.

Priority is given to the large model series

At Audi, however, priority is given to the larger model series. According to Hoffmann, the demand for the Q4 e-tron and e-tron GT remains high. On the PPE platform – the Premium Platform Electric, which was developed in collaboration with Porsche – the E-SUV Q6 e-tron and the Audi A6 e-tron sedan will go into production starting in 2023. The A6 Avant e-tron will follow in 2024. Audi is particularly proud of the electric wagon.

During the annual press conference, Audi CEO Markus Duesmann unveiled the electric wagon and emphasized: "The Audi A6 Avant e-tron concept (Photo gallery here) shows how dynamic and elegant the electrically powered upper class at Audi will look. With the later production model, we are expanding our electric model portfolio in a segment that is crucial for us."

While competitor Mercedes currently plans no purely electric T-model and BMW has not yet announced anything regarding premium wagons, Hoffmann enthused:

“Beautiful wagons are called Avant, and this will remain so in the electric world. The Avant models are important volume models for Audi.”

An important sales market for the PPE models will be China. A central role is played by the construction of Audi's first purely electric factory in China. Audi FAW NEV Company Ltd. is the first joint venture with a majority holding by Ingolstadt in China.

What does that mean?

Despite the electric offensive in the major series, Audi does not want to give up the market for premium minis. Good thing, after all, not everyone wants or can move around in two-ton SUVs and huge sedans (or even wagons) — no matter how beautiful they may be.

Translated automatically from German.
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