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Audi charge & explore: Experience something while charging

Charging with an experience factor, that is the idea behind the new service from Audi Business Innovation. It is supposed to combine activities near the charging station using an algorithm. So that the charging time becomes an experience space.

You can experience something: Audi wants to make use of charging time and has developed an app that provides tips about the charging station. | Photo: Audi
You can experience something: Audi wants to make use of charging time and has developed an app that provides tips about the charging station. | Photo: Audi
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Johannes Reichel

The Volkswagen subsidiary Audi and its Audi Business Innovation GmbH have introduced a new charging service called charge and explore, which aims to better meet the needs of electric vehicle users. The goal with this digital comfort service is to combine charging time with individual experiences.

“Audi charge and explore is based on an algorithm that combines charging stations with a variety of activities nearby. This approach enables a thoughtful route planning that integrates charging experiences, route planning, and information about charging points in a single app. This way, charging time becomes well-used personal time," explains Andreas Sicheneder, CEO of Audi Business Innovation GmbH.

Whether along the route, at the current location, or directly at the destination – the service aims to offer a combination of charging station and experience based on the driver's personal preferences. To determine the best charging stops, the service combines the current charge level and the vehicle's battery capacity with individual requirements for selecting the charging station, such as charging speed. Finally, the e-driver chooses the desired activity they want to experience during the charging pause. Users can choose activities from various categories, such as restaurants, walking, culture and sightseeing, shopping, or hotels.

The service is now available to all Audi BEV drivers through the Audi stage app in the Apple App Store. Availability is limited to Germany and is only usable for iOS. Audi stage is an iOS app that provides newly developed digital services in an early development phase. The aim is to further develop new services based on feedback, thereby taking their needs for improving their daily driving experience into account as best as possible.

Translated automatically from German.
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