Art Basel: Fiat auctions unique 500e models for climate protection
The Stellantis subsidiary Fiat has provided three exclusive electric vehicles for a charity auction in conjunction with the Art Basel Miami Beach art fair. The unique pieces were created in collaboration with the iconic Italian brands Armani, Bvlgari, and Kartell. The proceeds from the auction, which can also be followed online on December 7, 2023, will benefit an environmental protection organization yet to be named, it was stated.
“It is not very often that an automaker collaborates with iconic brands from other industry sectors. We chose Armani as a representative of Italian fashion, Bvlgari from the luxury segment, and Kartell from the furniture design sector to create unique automobiles. We are combining art with environmental protection. Even more unusual is that we are donating the three Fiat 500 Electric vehicles through an auction,” commented Olivier François, CEO of Fiat and Global Chief Marketing Officer of the Stellantis Group.
The auction of the three models is led by the British auctioneer legend Simon de Pury. An online catalog is already available on his platform. Here, those interested who cannot be present live at the auction in Miami Beach on December 7, 2023, can register for online participation in the auction.
The image carriers are supposed to give momentum to the market launch of the fully electric Fiat 500 Electric in North America. The Fiat 500 Electric is also the first 100 percent battery-electric vehicle (BEV) that the brand offers in North America and an important component of the entire Stellantis strategy. The goal is to achieve a BEV sales share of 50 percent for passenger cars and light commercial vehicles in the United States, as well as 100 percent for passenger cars in Europe by 2030. By 2038, the aim is to become a CO2-neutral company. The emissions to be offset through compensation should be in the single-digit percentage range.
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