Alphabet Fuhrparkmanagement GmbH: Christoph von Meyer has been the new Head of Sales and Marketing since February 1, 2022

Christoph von Meyer has, in a sense, already gained internal experience in sales. He has been working with the BMW Group for over 20 years. During this time, he has led various departments in national and international sales. Most recently, von Meyer was responsible as Head of International Corporate Sales and as Acting Head of International Direct- and Special Sales for cross-market support and coordination of national and international large customers as well as direct sales to special customers. Previously, he headed the large customer sales in Germany as Head of Corporate Sales, Rental Business and Special Sales and supported internationally active rental companies. Christoph von Meyer explains:

“As one of the leading providers of sustainable business mobility solutions, Alphabet Germany offers a variety of innovative and future-oriented topics and fields of work, and above all, a strong team that is committed to making the mobility everyday life of its customers as simple as possible. I am confident that we will achieve a lot together.”

Uwe Hildinger, CEO of Alphabet Germany, is also pleased about the new addition:

“With Christoph von Meyer, we are gaining an absolute sales and marketing expert who possesses excellent know-how and a flair for customer- and user-oriented mobility solutions. Thanks to his extensive experience within the BMW Group - whether in the large customer, rental, or marketing sector - Christoph von Meyer is predestined for the leadership of sales and marketing.”

 

Susan Käppeler, who has been leading the area since 2018, is now dedicating herself to a new task outside the BMW Group. “On behalf of Alphabet Germany, I would like to sincerely thank Susan Käppeler for her dedicated commitment over the past years. Susan Käppeler has contributed to aligning Alphabet Germany with the requirements of the future, and I wish her all the best for the future,” says Uwe Hildinger.

What does it mean?

Alphabet is staying true to its course and has been able to win a sales professional from the "own ranks" of the parent company with Christoph von Meyer, who is starting his new job with a lot of expertise.