Aiways is being restructured

Aiways aims to become leaner and faster: After concluding a multi-week retreat of executives and investors, the Chinese automaker announces strategic changes and appoints a new Chief Executive Officer, Hugo Zhu, who is set to drive the company's further development and strengthen its focus on overseas business.

Leaner organization for more agility

One of his first tasks will be to give the company a leaner organizational structure. This step is intended to improve communication, decision-making, and overall efficiency. The simplified structure is meant to allow employees to take on more responsibility and create a more flexible and responsive working environment. 
 
During these changes, the company's leadership will be supported by Samuel Fu, the company's founder, to ensure stability and continuity during the transition period. In his role as president of the company, he will also take on tasks in day-to-day operations during this phase. This is meant to provide additional leadership as the company adapts to the new structure and goals during the transition phase. 

Restructuring and focus on growth markets outside of China
 
Aiways' focus will henceforth shift to non-Chinese markets with greater growth and profitability potential. The user center within China will continue to operate to provide Aiways customers with the familiar service, but additional resources will be pooled for other initiatives. This is interesting as Aiways apparently does not see much chance of ever playing a dominant role in China like BYD or Geely.
 

"Overall, we will be able to position the company under the new leadership for the necessary changes and improvements," says Dr. Alexander Klose, Vice President of Aiways Overseas Operations and Managing Director of Aiways Automobile Europe GmbH, optimistically after last week's workshops and adds:

"The simplified structure, the resolution of internal problems, the focus on the customer, and the strengthening of research and development for overseas markets are strategic steps on the path to a more agile and successful organization."