After takeover by dott: Scooter-sharing brand Tier disappears

The turquoise E-scooters from the provider Tier will soon receive a new paint job, and the brand itself will disappear. After being acquired by the Dutch-French competitor Dott in January of this year, the vehicles will in future operate uniformly with the Dott design, as announced by the company. The Tier app will also be shut down. Users will have to switch to the Dott platform. "We surveyed many customers and found that brand recognition for Dott is stronger across all 21 countries," said Philipp Haas, Managing Director for the markets in Germany, Austria, and Switzerland, to the German Press Agency. 

Only in Germany is Tier more well-known. But: "In Germany, we noticed that branding or the brand itself is not as relevant," emphasized Haas. Reliability in the service and availability of the vehicles are the focus for users. The transition in Germany is set to begin in mid-October and will be completed in a few weeks.

Markets complement each other

Dott and Tier merged in January. Dott is particularly strong in the Benelux countries and France, while Tier was mainly active in the German-speaking region. The vehicle portfolio includes E-scooters as well as e-bikes. After the Dott acquisition, Tier parted ways with the conventional bike rental business. E-mopeds have also not been part of the offering for some time now.